Kid Cents

Rite Aid Foundation Kid Cents Program

KidCents is a program created by The Rite Aid Foundation that allows Rite Aid customers to round up their purchases to the nearest dollar and donate their change to help support 

kid-focused charities. 

BLOCKS is now an official KidCents charity on! Through KidCents, Rite Aid customers can elect to round up their Rite Aid purchases and donate their change to an 

official KidCents charity!

Here’s how you can enroll in the KidCents program and round-up to our charity:

Step 1: Enroll in wellness+ rewards (Skip to Step 2 if you are already a wellness+ rewards member)

  • Visit and click ‘Sign In’ on the left
  • Click the box on the right to ‘Enroll in wellness+ rewards
  • Complete registration process for wellness+ rewards
  • When finished with the process, you will be directed to

Step 2: Enroll in the KidCents Round-Up Program

  • Visit
  • You should see your account logged in on the left. If not, sign in with the account information. 
  • Click ‘Start rounding up today!’ dial on the left

Step 3: Designate Your Charity

  • Click ‘Select a Charity’ on the left
  • Type [BLOCKS] and click ‘Select This Charity’

By rounding up, you are helping us to reach our goals by simply shopping at Rite Aid. Feel free to invite your friends and family to participate in the program. Imagine the change that your change can make!

We are looking forward to our partnership with The Rite Aid Foundation and are excited by the opportunities that KidCents brings to our organization and those we help. 

Thank you again for your support. Remember every dollar your spend increases BLOCKS' ability to keep a few more children safe. Matching funds are available once we collect $500 in KidCents donations. On behalf of all the children that may benefit from your gift, thank you!